The Marketing Management program provides students with the necessary tools to continue their studies in marketing, finance, management, and entrepreneurship. Students learn what it takes to start and manage a business, how to organize their financial matters, and explore different methods of advertising, such as print, video, and social media. Students analyze social responsibility and ethical situations that occur in marketing and management careers. Students explore entrepreneurship by creating their first business plans formed from their own ideas!

Almost all midsize to large organizations have some form of design or communications opportunities. Below are examples of local businesses with design departments:

• Summit Marketing

• Corporate Image

• Keen Promotions

• Tri State Signs

• Branding Iron

• Highrise Marketing Agency

• BeKae Media

• Drew Sevan Creative

• The Robinette Company

Career opportunities are endless in the marketing and management arenas. Every business uses various marketing tools and opportunities to get their name out there! Every business needs someone to be in charge and lead it! Every business needs a financial expert on board! Students will benefit from obtaining an associate’s or bachelor’s degree, but other avenues are available for those who want to specialize in a certain area or choose their own path. According to the Occupational Outlook Handbook, advertising, marketing, and promotions managers make an average of $133,380 with a 10% growth rate per year across the U.S., while financial managers average $131, 710 and the job outlook is projected to grow at a rate of 17%. Careers in marketing and management are in high demand and pay better than most jobs!

• Hootsuite Social Marketing Certification